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Guide for catalog decision-makers offers 23 tactics & techniques to boost sales & profit performance.
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"It never ceases
      to amaze me..."

"Thank you, Jim. You don't hear this often enough, but I feel you should know that we would not be the company we are today if not for you. And, as we move toward becoming the ‘world class' company I envision, you'll continue to play a very important part in that process. It never ceases to amaze me how you can put on 'the hat' that's necessary when it comes to solving the challenges that face us."

Bob Nueske, President,
Nueske Applewood
Smoked Meats,
Wittenberg, WI

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Virginia Traditions and DMI bring home the Catalog Age Silver Award!

 
   

FREE Profit Tips for Catalogers:  Our twice-monthly newsletter provides proven tips and techniques to boost your catalog profits.
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"Profit increased 22%..."
"We're extremely pleased with the results of our association with Direct Marketing Insights. The training program you developed for our Order Entry and Customer Service departments has paid big dividends. Your work with our catalogs has also paid off handsomely. Our ‘DMI-tuned' home products catalog is now providing a contribution to profit that has increased 22%." - Roger Peterson, President, Dick Blick Art Materials, Illinois
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"Dramatic financial
      turnaround..."

"I could not afford to add management to my staff, so I looked around for someone that I could use as a sounding board, and who wasn't afraid to offer sound direct marketing guidance. I quickly learned that Jim Padgitt was the missing link for our company. Thanks to Jim's sound business recommendations, we have enjoyed a dramatic financial turnaround. Even though we are hundreds of miles apart, Jim has become an important part of our business. He is my Vice President of Direct Marketing."

Chuck Ehlers, President, GS Direct,
Bloomington, MN

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